This is a rant some of you may have heard me go on before, but when is Dippin' Dots going to go out of business? At the very least they need to change their slogan, "The Ice Cream of the Future." When I recently passed a Dippin' Dots kiosk at the mall, and read this nonsense, I was dumbfounded.

Ice cream of the future? They've been around since 1988, and you know what? Last I checked regular old ice cream is still around, and I don't think Ben OR Jerry are shaking in their boots at the thought of Dippin' Dots cornering the market. Maybe they should change their slogan to: Dippin' Dots The Novelty Ice Cream of the 90s. I mean c'mon are they for real? It's been 20 years, it's time to give up that future crap.

This is taken directly off the Dippin' Dots.com's Frequently Asked Questions Page:

Why is Dippin' Dots the Ice Cream of the Future?
Much like microwave ovens revolutionized the way we cook, Dippin' Dots is revolutionizing the way we think of ice cream. Our high-tech cryogenic process is a highly advanced method of ice cream production, unique within the ice cream industry.

Are these people for real? Do they hear themselves? Dippin' Dots has revolutionized the way we think of ice cream? Henry Ford revolutionized the automobile industry, broadband is revolutionizing telecommunications, the Catholic Church revolutionized pedophilia. But taking something that already exists, freezing it into tiny balls, and selling it, is not revolutionary, nor is it making it "of the future."

Last I checked we had birthday cakes, then we had birthday ice cream cakes, and now we have birthday cookie cakes (which are delicious I might add) but we skipped right over birthday Dippin' Dots cakes? Know why? Because it's stupid, thats why. I'm not debating that Dippin' Dots may be delicious, don't get me wrong, all I am saying is that Dippin' Dots needs a reality check.

So the day I see a Dippin' Dots truck roll down my street during the summer instead of a Good Humor truck or Mr. Softee is the day I'll bite my tongue on this issue, but until then I will continue to threaten the indian guy behind the kiosk at the mall with a false advertisement suit if he doesn't ante up a free cup of vanilla and chocolate ice cream beads.

-Adam